The New York Times: Small Business Advantage 4 Books on 8 Cassettes The New York Times: Small Business Advantage audio collection combines 4 books from The New York Times Pocket MBA Series. Each title is authored by Ph.D.s who teach at the most reputable graduate business programs in the country. Edited by business editors from The New York Times each audio book in this deluxe box set addresses a necessary subject in the world of business. The information is applicable for all types of businesspersons from entrepreneurs to top executives working in the field. Business PlanningThe success of a business rests on a solid foundation. Learn the 25 secrets to a successful business plan including writing a mission statement recognizing market opportunities analyzing financial ratios and projecting growth rates and investments. Business Planning is authored by three notable Rice University professors: Dr. H. Albert Napier Dr. Edward E. Williams author of six books on business and economics and Dr. James Thompson professor in the Department of Statistics. Read by Eric Conger. Growing & Managing a BusinessOnce you establish a business it is crucial to learn the 25 keys on how to manage the growth and maintaining a competitive advantage in the marketplace. Growing & Managing a Business is written by Dr. Kathleen Allen Professor of Entrepreneurship at the University of Southern California. She is also a frequent contributor to Inc. magazine and The New York Times. Read by Eric Conger. Sales & MarketingUnlock the secrets of effective advertising and marketing and realize the power of these two tools that can propel your business forward and target your customers. Learn how to brand your company s name position your company in the market place and generate repeat business. Written by Michael A. Kamins Ph.D. and read by Grover Gardner. Leadership & VisionStrong leadership and a focused vision are integral components for a prosperous business. Learn how to supervise a staff and motivate others to actualize your company s vision. Hear how to ensure employee retention within your company and how to keep them satisfied and motivated. Written by Ray Aldag and Buck Joseph. Read by Jeff Woodman.
